American Epiphany is a decisive, coordinated plan to help our young people focus on our forefathers’ vision and show them through media, especially film, how Americans are achieving personal success through those values today.
As we move firmly into 2011, independent predictions increasingly support the vision of American Epiphany™ (AE). It is a vision to promote inspiring story writing and give it maximum exposure to multiple audiences through various media platforms as a key strategy to educating our young people on “American exceptionalism.”
A recent article “Ten Filmmaking Trends of 2011” by Filmmaking Central underscores the growing access to media tools that allow opportunities for Americans from all walks of life to create compelling stories and get them in front of audiences and help change our culture.
The trends are unmistakable: a burgeoning movement toward internet video and television, an increasing affordability of digital technology, and an ever-growing consumer market and its surging demand for local, quality content:
1. Online TV goes Mainstream
2011 marks a shift set into motion last year with streaming Netflix and improvements in Apple TV, followed in 2011 by Google TV and many numerous new online TV and movie outlets. Capturing eyeballs for the independent filmmaker has never seen such a potentially large development.
2. Mobile computing and pads hit their stride.
In conjunction with the advancements that have made online TV and streaming video possible, in 2011 4G phones go mainstream. Android and blackberry pads are coming and these along with Apple I-pads, Kindles and Nooks beefed up with internal capabilities and color brings video to millions for far less money and bulk than the typical laptop. Moreover, all these mobile devices are attached to consumers who are accustomed to paying for their content and services.
Unlike desktop applications where users are accustomed to free content mobile devices come with a greater readiness to pay. This combined with the similar pay for content model associated with Netflix and cable TV and the merging of computers, digital televisions and personal game systems bring the independent filmmaker viewers and access to capital at a time when the technological barriers to film making are the lowest that they have ever been. This does not mean that every Youtube aficionado becomes a superstar because there is always that simple barrier to entry, quality content.
3. Story telling is King
2011 also marks the continuation of another trend, a thirst for quality content. Independent filmmakers have always excelled in this realm. Ironically, in our increasingly fast paced digitized world filled with stimulus people are thirsty for good stories more than ever. This may be a need in bad economic times to escape into a cinematic experience or a realization that they are bored with the mindless bombardment of chatter.
4. Think, Go Local.
Groupon is adding approximately one million new members a month. Why? Creative, quirky writers are steering the Groupon ship and secondly Groupon has touched a broader nerve. In an increasingly digitized, connected world people are thirsty for distinctive, localized content. Again this a realm Independent Film has quietly inhabited for years. Localized and selected subjects are already popular. Think of Indie films. 2011 sees localized Independents blossoming. “Go Local” extends beyond produce.
AE’s plan is to provide residencies for emerging writers to allow them to create inspiring stories that are in such high demand today:
…Every organization and brand has a lot of personal stories to tell…The ones who tell them really well are the ones who end up winning online and in social media because people can build a personal connection to them. It all stems from the fact that people don’t really want relationships with brands, they want relationships with other people… Story telling is the un-tapped gold mine of marketing. ~~Rich Nadworny/Digalicious.com
American Epiphany is in essence a plan to market the wonders that are America and its Declaration of Independence and U.S. Constitution that have made it unique in world history. We envision an eventual center located in Virginia that provides access to high tech tools and training to develop stories in various media formats. Tools that will help level the playing field for independent and emerging writers and related creative talents to expedite quality film and video production.
At the same time, AE’s mission will also provide a trained workforce in several important areas of filmmaking and production—a valuable lure to bring filmmaking to Virginia. These hi-tech skills can also be used to market the state’s massive historical and natural resources which cannot be found anywhere else. (APM)